India cricket captain Mahendra Singh Dhoni has sent a legal notice to a Chennai-based healthcare company for allegedly defaulting payment of his brand endorsement fees.
The healthcare company, Sujatha Biotech, has failed to pay endorsement fees, payable quarterly, since the deal was signed in 2008, the cricketer's business manager Prateek Sen said."After paying the initial token amount, they did not pay Dhoni the remainder of the fees. We have, therefore, sent a legal notice to them," Sen said.
"The company is still using Dhoni's name and his photograph on their products. When they haven't paid the money, how can they use his name to sell their products," said Sen, director of sports and celebrity management firm Mindscapes Maestros.
Dhoni was roped in as a brand ambassador by the company for two years to endorse 'Nivaran 90' cough syrup and 'Memory Vita' line of products, which include health drinks.
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